blogSep 2, 2026•12 min read
Email Risk Score: What It Is, How It Works & How to Check It
Sending emails to poor-quality or risky addresses can quickly hurt your outreach. Too many bad contacts can lead to higher bounces, spam complaints, weaker sender reputation, and lower deliverability across your campaigns. That risk adds up fast. Google recommends keeping user-reported spam rates below 0.1% and avoiding 0.3% or higher, showing how little room you have for poor list quality or irrelevant outreach. An email risk score helps you assess that risk before sending. In this guide, you
